Thursday, August 19, 2010

How to Plan a Corporate Event

Are you in the process of planning a corporate event? If so you have clicked on the right link. The following tips and advice should help present a clearer picture on what needs to be considered and organized.

To start with you should know exactly why the event is to be held. It may be a launch party for a particular product or business, or perhaps it is a way to show thanks and gratitude to employees. Either way this will have a big bearing on the nature of the organizing. Once you are clear on why the event is being held you will then need to understand the type of event it will be.

Will it be formal or informal, is there going to be a dress code, how will potential attendees be informed about the do, are invitations necessary, and what number of people are expected to turn up. Only when you are clear on all of these dynamics should you move forward.

You will want to be certain that the theme and decorations suit the nature of the party or event. For example a celebration attended only by staff would be rather different than a booking at which a product is to be launched. If children are allowed to come along with their parents then the planning will require a different type of thinking.

The actual venue will have a major role in the success of the event. It should be large enough to accommodate all the guests as well be accessible for any individuals that may have mobility problems. Think about how easy it would be for the guests to reach the venue. You would not want to choose an out of the way location as this can be a big put off. It can be worthwhile phoning around a few different venues to compare prices. Also you need to find out whether or not the date you have in mind would be available for booking.

What facilities does the venue have? Maybe you would require equipment such as a PA system, stage, lights, projector and internet connectivity. Do not overlook the seating arrangements as this may incur an extra cost. If there is to be a focal point such as a stage then you will want to be certain that all the guests get a clear view.

Will food be served? This is a good idea if the event will be lengthy in nature. What type of catering would best suit your requirements? You could offer a formal sit down meal that has many courses or a simple finger buffet that allows guests to socialize and mingle more. If you are going to serve alcoholic drinks then you will need to ensure that everyone can get safely home at the end of the event.

How about the entertainment?  Choosing the right, professional entertainment is very important.  With the wrong choice of talent that is un-professional, uses inappropriate material, or an act which is to bias to a certain audience or age group, the event can be boisterous.  Finding an act that can bridge all the ages, and genres can help make your event an memorable success.  A professional comedy magician would be a good choice,  a cover band or D.J. who plays a wide range of music is always a pleaser, or visual acts such as "Cirque" or Chinese Acrobats are always a hit. This can be a great way to impress those people that turn up, just be certain that you cater to all tastes and not just one group of people.

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