The venue is chosen, the date is booked
and your special event date is drawing near. All the details to make
your date a hit have been taken care of. The entertainment has been
arranged, but have you properly advanced the show?
Failing to be properly prepared for
entertainment can sometimes lead to unwanted results...
Here are the key steps to advancing
corporate entertainment:
1 - Ask for a written rider -
Each act will have requirements to ensure that they have what is
needed to properly showcase their performance. Remember you want a
great and memorable show. Even the best of acts can fall flat on
their face if they are not given the proper tools.
2 – Study the Rider - It is
critical that you really listen and understand what are the
entertainer’s needs? The rider that you are given will address
the follow:
- Air, Hotel and Ground Transportation
- Parking Requirements
- Labor needed for load in and load out
- Dock times for the in and out
- Staging (how big, wing space needed?)
- Approximate set up times and rehearsal needs
- Green room and dressing room
- Hospitality for cast and crew
- Technical labor to run the rehearsals and show
- Power requirements
- Rigging requirements
- Lighting, video and sound requirements
3 – Pass Rider on early - One
of the most important things to do is to distribute the rider before
the act is booked, onto you production staff. They will be able to
estimate what the costs are to “produce” the talent. Many times
the cost of production can equal or exceed the cost of the talents.
So make sure you have a full understanding of these elements.
4 – Consider an Entertainment
Specialist - If you are having a local ensemble or speaker, the
rider needs will be easy and you should have no issues. But if you
are stepping out to the national platform, then using a company who
has experience in the corporate arena may be prudent. As you are
working with the provider of the show, it is not uncommon to ask for
help in estimating the costs of providing the production elements or
for help with booking of airfares and the coordinating of labor.