How Can Entertainment
Be Your Ticket to A More Successful Trade Show?
Create a Show to Generate Interest
Recently a client
had created a theme for their booth and was looking for a show to
create interest and generate traffic. The theme was the “Old
West”.
The mission was to:
- Reinforce the Theme
- Stop traffic allowing for the message to be introduced
- Continually build the brand of the business
- Generate viable leads for future marketing efforts
What Kind of Show?
An
old time saloon show concept was created for this client. The show
consisted of five cast members. Three singer / Dancers and two
character actors. It started with a musical number to generate
interest and gather a crowd, then led into an comedy audience participation
segment with “Rattlesnake Pete” and an audience volunteer. The
show then ended with a huge musical finale number.
The show was designed to be
“short and sweet”, and a tight 12 minutes. During the
performance, the
client’s brand was mentioned over a dozen times,
but never seemed to be a “commercial.” to the audience. As
the show ended and the applause erupted the cast gave a “pitch”
to generate leads though the sign up drawing.
This was the perfect
time as the guests had enjoyed the performance, liked the performers
and were ready to interact with them.
Other Concepts
There are many show concepts that can be created. At Shows In A
Box We have utilized Chinese Acrobats, Magic Illusions, and Cirque
acts successfully in the past. The formula is simple:
- Create “high Impact entertainment” to generate a crowd.
- Incorporate your message
- Collect leads
- And most Importantly……follow up on those leads.
David Thomas is an experienced Event
Producer and Event Entertainment Planner as owner of Shows In A Box. David
focuses on bringing the “WOW!” factor to your event maximizing return. For more information about how Shows In A Box Can help with your event you can contact
David at showinfo@showsinabox.com
